New York Times launches new web experience
"Times Skimmer": a new way to read news on the web
The New York Times released the “Times Skimmer”, an online application that aims to reproduce on the web the experience of reading a printed newspaper. The new product is similar to the already existing “Times Reader 2.0″ (which is available to subscribers for US$3.45 a week).
The “Times Skimmer” sorts the articles into sections (“Top Stories”, “World”, etc) and displays them all in a dashboard. The clean design helps users to focus attention almost exclusively on the articles, eliminating the overload of links and information of a regular web page. The fonts used are the same of the printed version of the newspaper.
The readers can select from a variety of customized grids that present the same content in seven different ways (you can test them here). In almost all the formats, advertisers get a prominent space. But for now, Blackberry is the only sponsor.
Have a look at Google Fast Flip. Which do you think works better?
Matthew Caruana Galizia
December 5, 2009 at 2:06 pm
I like Google, so I’m gonna go with Fast Flip. The NYT Skimmer is clean and pretty, but I think the stripped interface of the Fast Flip makes it more user friendly, and in the end, that’s all that matters!
David Barnwell
December 7, 2009 at 1:56 pm
Interesting post Gui, I installed all applications immediately. But I feel digitally divided Matthew, why do only American media appear in this fast flip thing?
Hieke
January 12, 2010 at 11:12 pm